Plastic Free July® is a Global movement started by the founder of the Plastic Free Foundation, Rebecca Prince-Ruiz. Plastic free July is a global movement that helps millions of people be part of the solution to plastic pollution. This is all so we can have cleaner streets, oceans, and beautiful communities. Will you be part of Plastic Free July by choosing to refuse single-use plastics?
2021 Impact Report
It started in 2011 and you can read 2021 Impact Report– for more information. Its aim is to help people be part of the solution to plastic pollution and millions take part. In 2021 an estimated 140 million people from 190 countries took part in the challenge.
Globally, 29% of consumers surveyed (at least 313 million people), were aware of Plastic Free July®. 13% (140 million) participated!
The great thing about Plastic Free July is it focuses our attention on the things that we can do. These things could be at home, at school or within our local community. The changes don’t have to impact life dramatically or cost vast amounts of time or money to implement. Fundamentally, it’s about changing our habits.
As consumers, we’ve become used to buying products in a certain way. But, getting us to look at the way we use plastic in our everyday lives, it’s easy to recognise that there is another way and not just during July. According to their data an impressive 87% of participants made at least one lasting change that become a way of life!
Small changes make a big difference
Changes can be big or small and the Plastic Free July website is a great source of information. It’s packed with advice and inspirational ideas from other people that have already taken the challenge, check it out here… https://www.plasticfreejuly.org/ There’s also a dedicated YouTube channel with helpful videos to get you started.
Sir David Attenborough said “Congratulations on all you are doing in the battle against plastic. I wish you continued success.”
We are taking the challenge, will 2022 be the year that you do?